It’s High Time to Focus On 3D Animation to Flourish Your Business

3d animation

3D animation can be defined as the process of creating three-dimensional moving images in a digital environment. It is often considered as the heart of games and virtual reality. It is also used in the quality presentation of graphics to add much flair to the visuals and make objects move in a three-dimensional series. Experts use 3D modelling software to design cartoon characters. ’Rigging’, on the other hand, is known as a virtual representation of an object or a character’s skeleton. Capturing quick motion and recording of the models’ live movements for digital animation are the latest advancements in animation. The development of recent 3D animation software and technologies has propelled an accelerating growth for the latest strategies adopted in 3D content creation. Autodesk Maya, Motion Builder, Autodesk 3dsmax, Adobe Premiere, etc. are important 3D animation software used by the experts.

The practice of engendering 3D animation can be segmented into three phases. The first process is modelling, which defines the course of crafting the objects. The next is layout & animation where objects are properly placed and animated within a certain framework. Lastly, rendering is the final output of the completed computer 3d graphics.

Google had earlier announced a Project namely Tango; it required three cameras in order to bring Augmented Reality (AR) into life. Due to certain difficulties with the application, the project never really worked out successfully. Apple, at the same time, has developed and commenced ARKit that takes recourse to a single camera on individual iPhones to bring AR to the fore. Now, Google has also integrated AR in its search results where one can enjoy life-size animals.

Impact of Covid-19 on 3D Animation

  • The outbreak of the pandemic has compelled most of the organizations to embrace ‘work from home’ for their employees and companies are now looking for innovative ways to bring in more productivity in the system.  Get Out! a renowned organization dealing with 3D animation is the first venture to bring the concept of three-dimension in the Asian Events Industry. In collaboration with a UK-based 3D animation atelier CG Labs, the Singapore-based venture has also set up fascinating virtual events. The agreement will help organizations form meaningful relationships even from distance. The 3D World will emphasize on hyper-realistic refreshments in real-world venues like conference halls, meeting rooms, where participants can join as virtual avatars and navigate the space around them. The team has thought of more than two thousand corporate events- some for Singapore’s biggest business organizations such as Microsoft, Amgen,  Accenture, Grab, Amazon, Facebook, Microsoft etc. Get Out! believes that this technology will enrich both the professional and personal lives of individuals. They are pretty confident that their virtual event platforms are just what companies require in the post-COVID world. 
  • On the other hand, 45 upcoming Japanese animated films and TV shows have been postponed due to COVID-19. It is suggested that the industry would benefit from transforming traditional hand-drawn animation into modern digital animation layouts. Anifa Mvuemba, the founder of the renowned fashion label Hanifa, has brought 3D technology to the industry during the pandemic. She has come up with a new approach to reveal her latest designs to the world. She organised a virtual fashion display which was sluiced over Instagram Live. In that show, each dress was presented in 3D against a black backdrop as they were worn by imperceptible models prancing across a catwalk. 

According to Allied Market Research, the global 3D animation market is expected to grow at a CAGR of 11.60% from 2019 to 2026. The key factor that is promoting the growth of the global 3D animation market is increasing adoption of 3D visual effects and vivacity by the entertainment and media industry. Also, development in augmented reality, virtual reality, and artificial intelligence have given a lift to this segment.

In the last few decades, animation has revolutionized a number of business industries to a significant extent. The well-structured 3D animation studios are continuously modernising their skills and focusing to explore new prospects to make things more effective. With continuous developments and innovations in technology, the 3D animation industry is all set to come out as one of the fastest-growing sectors in the world. Using Animation as a marketing tool can be highly beneficial to any business indeed.  

This article has been contributed by Koyal Ghosh

Koyel Ghosh is a blogger with a strong passion and enjoys writing on miscellaneous domains, as she believes it lets her explore a wide variety of niches. She has an innate interest for creativity and enjoys experimenting with different writing styles. A writer who never stops imagining, she has been serving the corporate industry for the last three years.