A. Simplicity –
Simplicity is the only part of logo designing, which is ignored by both the client and the designer. The client thinks I had paid money for designing a logo, so this should be more finely designed with details, while the designer thinks if I simplified, the client will dought on my skill. So the result will be a complex designed logo, which will not fulfill the needs.
The simplicity makes the logo more attractive and easy to remember. So always try to make logos creative but simple.
B. Indicative –
A well-designed logo has its own intention to say something. If they are well designed, the person does not need to explain their business, as the work has already been done by their logo. So, if you are designing a logo, there should be something indicative, which explains the business of brands.
C. Meaningful-
Whatever is in this world is for some reason, whether it is small or big. Likewise, if the logo is on someone’s brochure or on a business card, it should be for some reason and the reasons are always meaningful.
Meaningful logos must fit into the business model. otherwise, they will be only a symbol that does not have any meaning to be there.
D. Attraction –
Keeping all the points in mind, the most important part of the logo is the attraction. A charming logo attracts more eyes from the crowd and is more effective to memorize for the long term.
So, a regular, clean designed, high quality, beautiful, meaningful, indicative, easy to remember, logos are the center of attraction.